CMO ClubCast: *Best of The Summit* “BS” or “Yes” for CMOs – What Really Works and What Doesn’t

Carol Kruse, recent CMO, Cambia Health, Tariq Hassan, CMO, Petco, Muriel Lotto, CMO, Western Union, and Daniel Cherry III, CMO, Activision answer “BS” or “Yes”. As CMOs, What Really Works and What Doesn’t?

*Insights from The CMO Club Spring Summit, April 2019.