*Best of The Summit* “BS” or “Yes” for CMOs – What Works and What Doesn’t

Paul Alfieri, CMO of Cross MediaWorks, Dave Minifie, Chief Experience Officer, & EVP, Corporate Strategy of Centene, and Paula Puleo Blomquist, Chief Marketing & Merch. Officer of Eyemart Express play “BS” or “Yes” for CMOs – What Really Works and What Really Doesn’t . . .