CMO ClubCast: If You Don’t Know Your Consumers, You’ll Have No Customers
Another great *Best of the Summit* CMO Club Podcast Episode, recorded live from the Mainstage at the 2019 CMO Club’s Fall Innovation and Inspiration Summit, held in St. Petersburg, Florida.
Board Member Carol Kruse, recent CMO of Cambia Health and ESPN.
Scott Foernsler, VP Marketing and Sales at Conversant
Bruce Hershey, VP Marketing at Tailored Brands
Ryan Linders, CMO at 360training.
An informative conversation about personalization, transformational data, and truly knowing your consumers. The panel talks about having a winning strategy that asks the questions, “how does this knowledge drive business value and improve our consumer experience?” and “What are some of the key pillars CMOs need to assure success?”