CMO ClubCast: Is Your Marketing Organization Focused on Business Outcomes? It Should Be & Here’s How.
Another great CMO Club Podcast Episode, recorded live from the Mainstage at the 2019 CMO Club’s Fall Innovation and Inspiration Summit, held in St. Petersburg, Florida.
CMO Club Founder and CEO Pete Krainik welcomes Diana Boyles, VP Marketing, HomeAdvisor, and Sean Muller, CEO, iSpot.tv, in this insightful summit presentation.
Pete has an informative discussion on handling the shift from traditional marketing campaigns to performance with greater overall responsibilities to business outcomes. “You build a brand to sell products., and in the process of selling products, you build a brand.” -Sean Muller