Managing Your Career

Mirjana Prokic, International Market Development Director at Farecla, joins Mariah Petrovic of The CMO Club to discuss tip, tricks, and best practices for managing your career.

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Please fill out the information below and then click "Next" to proceed. A member of The CMO Club team will confirm your request shortly after it is submitted. For last-minute sign-ups we recommend that you contact us directly by phone at (772) 261-0943. Note: CMO Club Events and Membership is exclusively for individuals holding a current CMO or Head of Marketing position/title reporting to a CEO, President, or Country/Line of business head. In addition, are for individuals with client side brands and do not sell predominantly to marketing organizations. Click Here to review CMO Club eligibility criteria.

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Digital transformation
Business transformation
Integration of mergers and acquisitions
Staying current
Improving relationships with CEO, C-Suite, and board
Agency/vendor negotiation and management
Board presentations
Doing more with less
Customer loyalty programs
Customer retention
Customer engagement technology
Storytelling
Customer experience
Building community
Personalization
Experiential and event marketing
Go-to market strategy
Digital marketing challenges (Ad Fraud, Brand Safety, Privacy, Legislation)
SEO
Building and maintaining high-performance websites
Customer analytics
Data science
Data privacy
Predictive modeling
CRM
Attribution
Account based marketing and sales
Demand generation and inside sales
Content marketing
Subscription marketing
Direct to consumer marketing
Partner marketing
Marketing investment and mix
KPI and ROI objectives
Annual plan development
Customer lifetime value
Customer acquisition
Market sizing
Market research
Influencer marketing
New sales channels (Partners, Ecommerce, Mobile)
Start-ups and Scale-ups Marketing plan
High performing teams
Talent recruitment
Team development and motivation
Mission driven brands
Company culture and engagement
Global marketing organizations
Communicating marketing’s value
Building internal agency function
Evaluation of internal vs. external agency
Designing new organization structure
Team and agency compensation
Getting on boards
Career planning
Moving to CEO Role
Financial acumen
Technology acumen
Resume writing
Compensation negotiation
Personal branding
Work-life balance
Stress management
Innovation in the workplace
Design thinking
New marketing technology
Technology ROI
Balancing product / tech / marketing
Technology trends
Cognitive technology
AI in marketing
Virtual reality
Blockchain technology

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