CMO ClubCast: Re-Establishing Trust, Value, and Purpose in Advertising

David Kohl, President and CEO at TRUSTX sits down with CMO Club Founder Pete Krainik to discuss re-establishing trust, value, and purpose in advertising.

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Digital transformation
Business transformation
Integration of mergers and acquisitions
Staying current
Improving relationships with CEO, C-Suite, and board
Agency/vendor negotiation and management
Board presentations
Doing more with less
Customer loyalty programs
Customer retention
Customer engagement technology
Storytelling
Customer experience
Building community
Personalization
Experiential and event marketing
Go-to market strategy
Digital marketing challenges (Ad Fraud, Brand Safety, Privacy, Legislation)
SEO
Building and maintaining high-performance websites
Customer analytics
Data science
Data privacy
Predictive modeling
CRM
Attribution
Account based marketing and sales
Demand generation and inside sales
Content marketing
Subscription marketing
Direct to consumer marketing
Partner marketing
Marketing investment and mix
KPI and ROI objectives
Annual plan development
Customer lifetime value
Customer acquisition
Market sizing
Market research
Influencer marketing
New sales channels (Partners, Ecommerce, Mobile)
Start-ups and Scale-ups Marketing plan
High performing teams
Talent recruitment
Team development and motivation
Mission driven brands
Company culture and engagement
Global marketing organizations
Communicating marketing’s value
Building internal agency function
Evaluation of internal vs. external agency
Designing new organization structure
Team and agency compensation
Getting on boards
Career planning
Moving to CEO Role
Financial acumen
Technology acumen
Resume writing
Compensation negotiation
Personal branding
Work-life balance
Stress management
Innovation in the workplace
Design thinking
New marketing technology
Technology ROI
Balancing product / tech / marketing
Technology trends
Cognitive technology
AI in marketing
Virtual reality
Blockchain technology

CMO ClubCast: Re-Establishing Trust, Value, and Purpose in Advertising

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