Marketing in the Era of #FakeNews

February 6, 2019
Peter Horst discusses the issues and offers some advice on what brands can do in the current political climate in this CMO Club Virtual Roundtable recap.

How does the CMO become a Growth Hunter?

February 4, 2019
Julie Woods-Moss helped lead a panel on ‘The CMO as a Growth Hunter’ at the 2019 Europe CMO Club Summit. The panel consisted of marketing leaders from Atos, Shell, Thermo Fischer and Volvo. What all these four companies have in common is being purpose driven.