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Marketing in the Era of #FakeNews

February 6, 2019
Peter Horst discusses the issues and offers some advice on what brands can do in the current political climate in this CMO Club Virtual Roundtable recap.

How does the CMO become a Growth Hunter?

February 4, 2019
Julie Woods-Moss helped lead a panel on ‘The CMO as a Growth Hunter’ at the 2019 Europe CMO Club Summit. The panel consisted of marketing leaders from Atos, Shell, Thermo Fischer and Volvo. What all these four companies have in common is being purpose driven.

CMOs: How to Build a Better Relationship with Your Board

December 11, 2018
Cammie Dunaway, current board member for Planet Fitness and Red Robin, and Sue Bostrom, current board member for ServiceNow, Nutanix, Cadence Design Systems, and Varian Medical Systems, led the most recent CMO Club Virtual Roundtable, How to Build a Better Relationship with Your Board.

CMO Club Breakouts-Winning in Critical Moments with Customers

November 8, 2018
Winning in Critical Moments with Customers unpacks the vital importance of communicating the right marketing message at the right place at the right time-essential to quickly identify the “moment of truth” when you can lose a customer or keep them for life.