Salesforce + The CMO Club Logo

We’re pleased to announce that The CMO Club is now part of Salesforce!

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The ABCs of KPIs for CEOs

April 7, 2020
Marketing leaders are responsible for reporting KPIs for CEOs. Suzanne Reed shares strategies to determine a company’s KPIs, and how to establish dashboards or reports that help visualize their story.

Digital Transformation and the Human Element

October 1, 2019
As organizations embark on their digital transformation journey, the focus can often be on building digital capabilities to maximize efficiency and deliver revenue growth. It’s important, however, to not forget that there is a human factor in the equation.