At a recent CMO Club dinner, Nashville Chapter President Michael Barrette, Chief Marketing & Sales Officer at Dippin’ Dots & Doc Popcorn led a roundtable discussion on Influencer Marketing. The group posed the questions: What was the most effective influencer campaign you have ever done, and what is your expectation for the future longevity of influencers being an important part of B2C & B2B? Key Takeaways:
- Influencers will continue to play a role.
- The key will be authenticity – it will be mission critical for influencers to be seen as authentic by their intended audience.
- Gen Z consumers…