Christopher Tebbet of Starbucks, on delivering and communicating Marketing’s value to your organization, as part of the CMO Club Seattle Chapter dinner and roundtable event, held on October 23rd, 2018.
Mueller talks about the progression of leadership skills: doing the work; leading people doing the work; developing the strategy behind doing the work; and acquiring, inspiring and empowering people to develop and drive strategy.
Culture is the engine that drives our organizations - for better or worse. For leaders, that means that managing marketing results is only HALF of the job. The other half is managing values and how people treat each other in the workplace.
Fulfilling work is central to our lives, but for most of us, it is just one important part of a much richer story. I believe it is our job as leaders to see people more completely and that when we do, we can inspire greater commitment and better results from our teams.