Content Marketing

The 10 Commandments of Content Marketing from Outward Hound

Michael Parness
CMO
Outward Hound
During a recent CMO Club Virtual Roundtable, my team and I led a discussion on how we leverage social media to create and deliver great content on a limited budget. When done correctly, this is the Holy Grail of content marketing, as it effectively engages both influencers and consumers – while building a brand voice that is both authentic and relevant to the very people we serve. Below, we’ve shared the 10 Commandments of Content Marketing that we use in our…