3 Marketing Trends That May Surprise You and Shape 2016

As the New Year begins, we naturally think about what’s ahead, such as new campaigns, recruiting top talent and increasing the bottom line. Here, Pete Krainik, CEO of The CMO Club, put together his top 3 marketing trends that will shape 2016.

As the New Year begins, we naturally think about what’s ahead, such as implementing new campaigns, recruiting top talent and increasing the bottom line. To bring our members the best marketing insights, The CMO Club interviewed many of the world’s top CMOs as part of our CMO Solutions Clubhouse, providing us with a treasure trove of information that was published in 7 different CMO Solution Guides in 2015. By using the key insights garnered from these interviews and by keeping one finger on the pulse what top CMOs really care about, I’ve put together my top 3 marketing trends…