3 Steps to Being Today’s Digital CMO

Katrina Klier
Global Managing Director, Chief Digital Officer
Accenture

This article originally appeared on LinkedIn. It has been edited slightly here for a CMO audience. 

According to Brandfog, in the US 80% of survey respondents said active engagement in social media enhances the image and reputation of c-suite executives as forward-thinking, trend setting leaders. In the same research, 77% of respondents agreed that social media was a powerful tool to build thought leadership and c-suite…