3 Top Tips For Developing and Nurturing Advocates

headshot by Tamara McCleary, National Speaker, Author, Social Media Top 1% and Relationship Economist Every brand needs advocates. In today’s relationship economy, it has become increasingly important to develop and nurture advocates to share your message with the world. With an ever more connected world, connecting with both new and old advocates has become even easier. How important is advocacy? One only has to look at computing giant IBM and their advocacy programs to see why developing connections is critical to their business model. From Insight to Impact and their most recent New…