4 Areas Where You Can Improve Customer Engagement: Philadelphia Roundtable Recap

As CMOs, the relationships we are specifically concerned with are our customers.

As CMOs, the relationships we are specifically concerned with are our customers. Led by Ned Moore, CEO of Clutch, our June 22 Dinner and Roundtable in Philadelphia focused on more intelligent customer engagement and covered 4 main topics where CMOs can improve. #1: Automation of daily functions While many companies have email marketing systems and/or CRM tools in place, many of these programs don’t give CMOs a complete view of their customers and smaller segments. This leaves marketers having to think of the right questions, wait for a response and decide on an action. Our CMOs expressed…