4 Powerful Ways Brands can use Technology to Break Down Organizational Silos

4 Powerful Ways Brands can use Technology to Break Down Organizational Silos

Technology allows us to gather, share and analyze data but - when applied to influencer marketing - it's also a powerful tool for uniting your teams.

Mia Dand, CEO, Lighthouse3.com
Mia Dand, CEO, Lighthouse3.com
Mike Hanson* kicked off his first week as the CMO of a large bank with a tour of their state-of-the-art social media listening center. Hanson and his team noticed their firm’s name was trending in bright red indicating negative sentiment. As it turned out, the well-known celebrity they had recruited as a brand ambassador went on a rant against Wall Street and corporate greed during an interview on a major news network that morning. Viewers were not happy with his “hypocrisy…