5 Building Blocks of Identity Management
Each time you connect with customers, they have the power. The power to listen, engage and share with friends—or to ignore, unfollow and unsubscribe. It’s up to you, as a digital marketer, to guide their choice.
The goal is simple: serve messages that your customers care about. Meaningful interactions that will lead to their next action, and ultimately a transaction.
So, how do you get there? With so much media fragmentation and rising consumer expectations, “spray and pray” no longer works. What your brand needs is personalization and continuity of voice, across devices and channels. And the foundation for that is identity management…