5 Marketing Lessons I Learned in Prison

When you boil down marketing to its essence, it is about really knowing and helping your customer.
Lisa Woodard
recent CMO
Transamerica

The first time I went to prison, I was blown away. Okay, maybe blown away isn’t the most appropriate choice of words, but it’s the only phrase that comes to mind when I think about how much I learned from my time there. Prison is life distilled. Niceties are stripped away and only the bare essentials are left.

At this point, I probably should reassure you I’ve never actually been to prison in the way you might be thinking.