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5 Ways to Win Customers with Tech

To communicate effectively and build relationships with today's consumers, new research shows how CMOs can deliver useful, relevant messages how, when and where consumers want them.

It’s only natural toåÊwant to connect with your customers‰ÛÓbut there is no denying that today’s customers are constantly changing with each passing day. They jump from device to device (often using more than one screen at a time) and constantly use different channels to stay connected throughout theiråÊday. Put simply, to communicate effectively and build relationships with today’s consumers,åÊdelivering useful, relevant messages how, when and where consumers want them isn’t just a nicety but a necessity. You need personalized marketing at scale and the right technology to support your goals. But how are today’s most successful CMOs using technology to…