customer relationships

5 Steps to Customer Loyalty and Brand Love

What brands do you love? Why? These are the questions CMOs were asking each other (and themselves) during their recent Digital Roundtable discussion.

What brands do you love? Why? Do they have funny social media posts, respond to your calls with a real human, or remember your purchase history and past behavior? These are the questions CMOs were asking each other (and themselves) during their recent Digital Roundtable discussion, moderated by Kyle Schlegel, Global Marketing Director, Racquet Sports at Wilson Sporting Goods. Members agreed that there is – due to incredible variety in the types of brands and consumer relationships that exist – no set “Brand Love Formula” for creating a beloved product. However, they got pretty…