5 Ways to Create a Successful Brand-Influencer Relationship

You've spent ample resources identifying several key influencers that would elevate your marketing efforts and you are ready to jump in. So, what's next?

Your company has spent ample resources identifying influencers that are relevant to your brand. You’ve chosen a few key individuals that would elevate your marketing efforts and you are ready to jump in. So, what’s next? During the Fall CMO Club Innovation and Inspiration Summit, panelists during our Brands and Influencers in Today’s Digital Ecosystem and Branding, Social Media and Content Influencers What’s Really New? sessions gave CMOs several things to keep top of mind when forging a relationship with brand influencers:

  1. Align Your Vision

Collaborations are all about teamwork, aligned goals and authenticity. The marketer’s goal is to engage a new…