A CMO’s Responsibility

Corporate responsibility and sustainability initiatives must be driven from the top and integrated into the culture of the company.
Mark Hanna
CMO
Richline Group, Inc.

Our job, as the CMO, the keeper of corporate reputation, is to pursue a “Return on Responsibility” model that both holds our firm to a clear “glass house” discipline and communicates our trustworthy journey to true corporate responsibility. Transparency and Trustability (thanks Peppers and Rogers) are the real goals for the overused “Authenticity” mantra. We can be the corporate leaders in both strategic direction and reputational value…more than any other member of the “C” suite.

I believe that…