Marketing Effectiveness
Improving Paid, Owned, and Earned Digital Marketing

A Glance At How Top Marketers Are Shifting Their Budgets

September 23, 2015


In partnership with IBM, The CMO Club recently released ‘Marketing is a (Buyer) Journey, Not a Destination: A CMO Club Solution Guide.’ This guide was the result of research conducted among the world’s top marketers, with feedback from 100 CMO Club members.

The results? An insightful look into the way marketers are spending – and shifting – their increasing budgets. Tactics that are being used to efficiently leverage digital media, and the general consensus that a buyer’s journey has many important touch-points where a brand can make a lasting impact.

The infographic (created and originally published by IBM here) below is a quick glance at the spending habits of top brands and a look into the future of marketing:

This infographic was created and originally published by IBM

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