AI: What is it really and what does it mean for CMOs?

AI: What is it really and what does it mean for CMOs?

If brands avoid AI, they’ll be left behind. At a recent Roundtable event, CMOs considered how to explore this evolving tech in a practical and thoughtful way.

Zac Sheffer, CEO and Co-Founder, Elsen
Zac Sheffer, CEO and Co-Founder, Elsen
It’s hard to run in technology circles – or even read about technology – these days without hearing about Artificial Intelligence (AI). Uber and Waymo (Google) are using it to create fleets of self-driving cars, IT security companies are using it to take on armies of hackers and, in my company’s case, we’re applying it to help portfolio and asset managers at large financial institutions make better investment decisions. AI has been around for a long time,…