Anheuser-Busch is Pouring on the Digital

Anheuser-Busch is Pouring on the Digital

In my recent interview with Lucas Herscovici, VP of Consumer Connections at Anheuser-Busch, you'll learn how their brand has risen to become one of the top CPG companies in digital.

For this week’s interview, Drew Neisser, CEO of Renegade, discusses digital media, employee activation and future marketing plans with one of the top minds at Anheuser-Busch. Just because TV was the big horse they rode in on doesn’t mean that Anheuser-Busch isn’t making tracks on the digital frontier. In my recent interview with Lucas Herscovici, VP of Consumer Connections at Anheuser-Busch, you’ll learn how their brand has risen to become one of the top CPG companies in digital. Some of the takeaways from our conversation include:

  • How A-B increased digital investments as an early mover, resulting in Budweiser and Bud Light being chosen…