Antonio-Lucio-Brand-Transformation

Antonio Lucio of HP Shows You How to be a Transformation Leader

HP is transforming itself - and so are its customers. Here, Antonio Lucio, CMO of HP, shares how he led the reinvention of one of America's top brands.

HP is in the middle of a reinvention. The well-known brand recently split into two separate companies and is looking to reframe the way they think about everything – on every level. “We had to define what this new company is going to stand for. We had to ask ourselves: How much of our heritage and legacy do we want to keep, and what do we want to shed,” said Antonio Lucio, CMO of HP, during a mainstage discussion at The CMO Club Spring Summit in April. Working with a long list of global brands, Lucio is no stranger to…