Gone are the days of a one-message-fits-all communication strategy. Message personalization (within limits) and a constant, two-way conversation with customers is crucial for survival. Yesterday’s news is old. Change is the new normal. How today’s CMOs lead and manage this revolving door of new information will be the game-changer that sets them and their organization apart from others. The June 29 Dinner and Roundtable in Minneapolis covered this and other key points within the subject of marketing innovation and transformation. Led by Kimberly Kupiecki, Business Digital Marketing Leader at
Are CMOs Dinosaurs? Extinction of the Mad Men CMO and Rise of the Change Agent
How today’s CMOs lead and manage the revolving door of new data and information technology will be the game-changer that sets them apart.