Are You Asking The Right Questions About Your M&A?

Although branding questions may not initially seem urgent, constant curiosity about brand is a key to unlocking M&A business value.

Margaret Molloy
Global CMO
Siegel+Gale
Great mergers, acquisitions, and spin-offs begin with great questions. How will this new entity create shareholder value? Will these companies produce operational synergy? What are the logistical advantages of this transaction? Are these companies culturally compatible? While these are certainly some important questions to ask, they are not the only important questions to ask. M&A Branding_Margaret Molloy In our experience, some company leaders ignore critical questions about their brand and pay attention to the more…