Attribution – How are You Approaching it, How Has it Changed?

Marketing Leaders, Jason Acker, Digital Director at Diaego, Randi Barshack, CMO at Samba TV and Marta Cyhan-Bowles, CMO at Catalina USA discuss the role of attribution and how best to approach it at our CMO Cannes ClubHouse.

Key Takeaways

“A tool called ‘Marketing Catalyst’ enables us to react a lot quicker than we ever could before in real-time. All of our marketing colleagues have this tool on their desktop.” –Jason “The word for 2019 is ‘attribution’. People want to understand the impact across all channels.”–Marta “In this new B2B world, people…