Austin Chapter Dinner-The Unorthodox Guide to Content Marketing.

The Unorthodox Guide to Content Marketing, led by Ian Greenleigh, Director of Marketing at Data.World, and author of The Social Media Side Door-How to Bypass the Gatekeepers to Gain Greater Access and Influence. Presented at The CMO Club Austin Dinner Roundtable. September 2018.

The CMO Club Austin Chapter Dinner and Roundtable

Key Takeaways

  The Unorthodox Guide to Content Marketing, led by Ian Greenleigh, Director of Marketing at Data.World, and author of The Social Media Side DoorHow to Bypass the Gatekeepers to Gain Greater Access and Influence.

  • Ask yourself: What traditional or conventional thinking have I bought into?  Should I still adhere to it? Example: Someone once said seven-hundred words was the max to blog, so you dutifully bang out that much verbiage, but when you cut it back to three-hundred, engagement goes up.  What…