Awakened Brands: How Marketers can Tap into the Consciousness Revolution

Awakened Brands: How Marketers can Tap into the Consciousness Revolution

In order to regain synergy, impacting people in valuable ways, brands must tap into the new mindset and expanded worldview of today’s consumers.

Virginie Glaenzer
Virginie Glaenzer, Former EVP of Marketing and Customer Experience at Great Eastern Energy
The advent of modern-day branding, starting in the Industrial Age when a major shift in the landscape and marketplace of America happened, brought about a distinct change of consumer-brand relationships as people moved to cities and mass production and mass consumption became the norm. Branding shifted, too, from a symbol of highly esteemed value to a means of differentiating in an increasingly saturated market. But to continue this definition and approach to…