With Thunder Insudstries

Solving Bad Ad Experiences: A CMO Club Solution Guide

CMO Club members peel back the layers of what makes a bad ad experience, and why we as marketers should care about the need to create good ad experiences for consumers and brands alike.

The CMO Club in thought leadership with the Thunder Industries developed The CMO Club Solution Guide – Solving Bad Ad Experiences with new research and discussions with our CMO Club members to peel back the layers of what makes a bad ad experience, and why we as marketers should care about the need to create good ad experiences for consumers and brands alike. As part of the research, The CMO Club conducted a survey of its CMO Club members in B2C brands across all industries. According to research for this guide, CMOs ranked Brand Loyalty, Customer Acquisition…