Be True to Your Tribe: Defining Brand Authenticity

Being authentic means something different to each brand. The CMO Club explores what to think about when interacting with your online 'tribe' of followers.

Authenticity is a little like love. No two people think of it in the same way and there is no set way to ‘get it.’ Yet all of us aspire to have it. At the Washington D.C. Roundtable discussion, The CMO Club members discussed what it means to them – and shared some factors to consider when evaluating the authenticity of your brand’s online presence. Is it transparency? Not really – although being transparent with your audience will certainly lend to a stronger following. Is it honesty? Again, not exclusively. True authenticity isn’t so easy to define. Your content, your…