Brand Experience: Five Themes from CMO Club Summit

Great Brand Experience: Five Themes from CMO Club Summit

During The CMO Club Summit in NYC, I had the privilege of moderating a panel of brand leaders who provided insights into the challenges faced by brands today and the aggressive responses they take in tackling such challenges.

I had the privilege of moderating an exceptional panel of brand leaders for the CMO Club summit in New York this month. The panelists‰ÛÓ Pepper Evans, VP ofåÊBranding and Member Engagement Marketing at Plenti,åÊJosh Lesnick, CMO of Wyndham Hotels and Resorts, and Amanda Tolleson, Interim CMO at Birchbox‰ÛÓ all provided insight into the challenges brands are facing today and the aggressive responses they take in tackling such challenges. Although they represent three very different brands, in my mind, five consistent themes emerged from our conversation: 1. Customer…