Branding and the Healthcare Revolution: Customer Experience Comes First

In the healthcare industry, good branding is about connecting customer experience excellence to your service’s mission. Arra Yerganian explains in Forbes.
 Arra Yerganian, CMO and Brand Officer at Sutter Health
Arra Yerganian, CMO and Brand Officer at Sutter Health

When healthcare employees realize they all want to serve others and improve patient lives, it is easier to build a culture centered around customers.

In a recent Forbes article and podcast by Blake Morgan, Arra Yerganian, CMO and Brand Officer at Sutter Health and Bay Area CMO Club Member, shares how a shift in the healthcare industry is revolutionizing the way medical services and doctors think about business.

According to Yerganian, connecting customer experience excellence to your healthcare service’s mission isn’t just good for branding but the only way to make a true difference: driving growth, and creating tangible benefits for all consumers.

Access the article and podcast here.