Customer Engagement
Creating a Customer-Centric Company Culture

Branding and the Healthcare Revolution: Customer Experience Comes First

Lindsey McCaffrey
December 11, 2017

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 Arra Yerganian, CMO and Brand Officer at Sutter Health

Arra Yerganian, CMO and Brand Officer at Sutter Health

When healthcare employees realize they all want to serve others and improve patient lives, it is easier to build a culture centered around customers.

In a recent Forbes article and podcast by Blake Morgan, Arra Yerganian, CMO and Brand Officer at Sutter Health and Bay Area CMO Club Member, shares how a shift in the healthcare industry is revolutionizing the way medical services and doctors think about business.

According to Yerganian, connecting customer experience excellence to your healthcare service’s mission isn’t just good for branding but the only way to make a true difference: driving growth, and creating tangible benefits for all consumers.

Access the article and podcast here.

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