What Was the Missing Element in Heineken's Brilliant Ad?

What Was the Missing Element in Heineken’s Brilliant Ad?

As much as I celebrate Heineken’s effort and agree with the praise they’re receiving, I can’t help but lament the missing third act of the piece.

Clay Hausmann, CMO, Aktana
Clay Hausmann, CMO, Aktana
Heineken’s “Worlds Apart” film is garnering millions of views and much-deserved praise. At a time when most brands still cannot figure out how to shed their self-centered selling instincts and create narrative-driven content, Heineken has created an interesting and thought-provoking film that resonates with every audience member, whether he or she is a beer drinker or not. It’s a little reminiscent of the brilliant Coke film that Dustin Lance Black wrote and directed two years ago. And as…