Budgeting is Hard! These Tips from CMOs at LL Bean, AMD, Centene, Tishman Speyer and Allen Edmonds will help

Five CMOs offer advice as a a step-by-step guide to working more effectively with your marketing budget.

Pick up a self-improvement book in any bookstore (or online outlet, as is more likely the case), and you’d be hard pressed to find one with fewer pages than a standard Holy Bible. While probably the result of an agreement between publisher and writer, it’s also an indicator that progress happens in small steps over many pages, where the reader is expected to combine his or her resources, experience and learned knowledge to develop healthier habits over time. In our case, we don’t have much time, the reader is the CMO, and the nagging “problem” is a marketing budget demanding…