Building A Modern Marketing Organization – A CMO Solution Guide via The CMO Club in Partnership with Oracle

The CMO Club, in partnership with Oracle, conducted research to discover what over 20 progressive CMOs are doing to navigate today's modern marketing organization.

CMO’s are under unprecedented pressure. The mandate to produce business results while managing the whirlwind that is marketing today is no small challenge. Additionally, consumer technology adoption has completely transformed the buyer behavior and personalized, relevant experiences are a must-have deliverable. Delivering frictionless customer experiences with the constantly emerging technology tools and platforms has even the most progressive marketing leaders scratching their heads.

Yesterday’s marketing approaches are obsolete.

The CMO Club, in partnership with Oracle, conducted research to discover what over 20 progressive CMOs are doing to navigate this ever-evolving challenge.  We uncovered — and explain…