Building Bridges to the Promised Land: Big Data, Attribution and Omnichannel

220 Members of The CMO Club weighed in on the hot topic of Getting to the Omnichannel Promised Land.  Conducted in partnership with Bill Muller at VisualIQ, the results are noteworthy and still hold true a year later, which is why we’re bringing it back to the front.

Where is the Promised Land and why aren’t we there yet? “The Promised Land is a place where CMOs can measure the impact of all the marketing touches experienced by every individual who is exposed to their organization’s marketing efforts – across all…