Paying for In-House Creative: Chargeback vs. Funded Models

Paying for In-House Creative: Chargeback vs. Funded Models

I’ve written about how marketers can create a compelling pitch for bringing creative in-house - but what happens once you’ve already received the green light?

Matt Ferguson, Managing Director, Eliassen Group
Matt Ferguson, Managing Director, Eliassen Group
There are many great reasons that I champion for bringing your creative in-house – internal teams are driven by the same passion and purpose as your entire organization, speed to market for campaigns increase and – along with it – your ability to be more nimble and reactive, you remove your reliance on agencies, and cost savings can increase dramatically, just to name a few. In past articles, I’ve delved into each of these…