Building your own Creative Agency: The Unspoken Rules
And the grand debate continues: should we shift budgets to hire new talent and conduct creative in-house? Or is the work best left to an agency?
Given the decision, I will choose the internal agency every time, hands down.
The biggest fear from the masses is that designs will get tired and cookie-cutter, but there are many ways to avoid lackluster creative – and most of them have to do with how you initially approach it. When you bring creative in-house, your agency is now your company, and it’s important to treat it as such. After building several successful internal agencies, I’ve come to realize a couple of rules that are the determining factors between having creative marketing that is either inspired and on-brand or just plain boring…