Building your own Creative Agency: The Unspoken Rules

Creating an internal agency is messy work, but it pays off tenfold. Here's how to strike gold when it comes to building a team that delivers great creative.

Matt Ferguson
SVP of Experience
And the grand debate continues: should we shift budgets to hire new talent and conduct creative in-house? Or is the work best left to an agency? Given the decision, I will choose the internal agency every time, hands down. The biggest fear from the masses is that designs will get tired and cookie-cutter, but there are many ways to avoid lackluster creative – and most of them have to do with how you initially approach it. When you bring creative in-house, your…