Building Internal Communications Is a Rocky Road But It’s Worth The Trip
In 2010, I was hired to introduce social media as a marketing tool to a hotel management company called Innisfree Hotels. The plan was to show up with a mind blowing power point presentation, point out that Facebook had 400 million users, and do a happy dance while a room full of hotel General Managers eagerly jumped on the bandwagon.
Seven years later, Facebook has two billion users and Innisfree Hotels has an in-house marketing agency called Bee Loud, with thirteen team members sitting two to a desk in a cramped office. Today, Bee Loud is both a sizable revenue generator and a key competitive differentiator in attracting investor capital in our company.