Building Internal Communications Is a Rocky Road But It‰Ûªs Worth The Trip

Building Internal Communications Is a Rocky Road But It‰Ûªs Worth The Trip

Internal (much like public-facing) marketing strategies need to be executed seamlessly on multiple channels. Your team members (like consumers) are...

In 2010, I was hired to introduce social media as a marketing tool to a hotel management company called Innisfree Hotels. The plan was to show up with a mind blowing power point presentation, point out that Facebook had 400 million users, and do a happy dance while a room full of hotel General Managers eagerly jumped on the bandwagon. Seven years later, Facebook has two billion users and Innisfree Hotels has an in-house marketing agency called Bee Loud, with thirteen team members sitting two to…