Catching up with Sarah Gormley, Girl Scouts USA’s Chief Marketing Officer

Girl Scouts USA CMO Sarah Gormley describes how the brand has taken its iconic cookie program online and about the digital transformation underway.
Sarah Gormley_GSUSA
Sarah Gormley, CMO of Girl Scouts of the USA

Sarah Gormley, chief marketing officer at Girl Scouts of the USA, recently spoke to a room full of marketing experts and professionals at the 2015 Adobe Digital Marketing Summit in Salt Lake City, Utah. Among other things, Sarah described how Girl Scouts has taken its iconic cookie program online and talked about the digital transformation underway across the organization. In her role as CMO Sarah leads brand, digital, and content marketing work. She…