Current State of CEO Expectations for a CMO Role
Though the average tenure for a CMO has grown some, it’s still relatively short compared to that of many other key functions within an organization. Sometimes this is due to mergers, where a role disappears. But it can also be due to CEO turnover and the goals of the incoming CEO.
This volatility will continue, Greg Welch, partner with Spencer Stuart, told listeners during the CMO Club Virtual Roundtable, Current State of CEO Expectations for a CMO Role. At the same time, CMOs can take steps to safeguard their roles in these volatile times.