The Challenge of Story and Raising the Quality Bar

When engaging with customers, it’s not about content, it’s about story.

By Colin Harvill of Creative Ventures This year when the Emmy Awards were announced something struck me. What do you think the following categories have in common?

  • Best Original Programming
  • Best Actor in a Drama Series
  • Outstanding Drama Series
  • Lead Actor and Actress in a Mini Series
  • Outstanding Mini Series
  • Outstanding TV Movie

Not ONE nominee is from the Big 4 TV networks. Not ONE! The quality bar has been raised so high by the original programming coming out of HBO, Netflix, FX and other content providers that network TV simply has not been able to keep up. Sure, there…