CMO Awards Insights: Lisa Woodard on the Benefits of Networking

Find out how Lisa Woodard of Transamerica Brokerage is leveraging her peer network to become a better marketer.

Lisa Woodard, CMO at Transamerica Brokerage
Lisa Woodard, CMO at Transamerica Brokerage
There’s a reason that I devoted two chapters to networking and placed them in the elemental category “Inert Fundamentals” in my recently released book [which, hint hint, is being heralded as the perfect stocking stuffer for aspiring marketeers!]  The reason — networking is fundamental to the success of many marketers in leadership positions. Networking is not just a source of future jobs (a good enough reason on its own) but it is also a source of gratification for the special CMOs that enjoy giving their…