As many of my readers know, I’m a big proponent of Marketing as Service, an approach that seeks to replace polluting ads & messages with marketing that delivers genuine value. Marketing as Service is categorized as a Noble Pursuit in my upcoming book, The CMO’s Periodic Table and is represented by my interview with John Hayes of American Express. AmEx, by the way, has been taking this approach for years, providing small business with advice and support via a variety programs including Small Business Saturday, Open Forum and Membership Rewards.
CMO Awards Insights: Redefining Success with Missy Walker, Strayer University
Find out how CMO Award winner Missy Walker of Strayer University is helping to redefine the definition of success.